The importance of having a selling agent
A specific approach applies when selling property in a niche market; this ensures that the target group is reached and then also provided with the services required. With this in mind, tailored service provision is always key.
Statig Wonen is a target-group oriented propertyagent, because of which it has just one clear focus: selling exclusive property. Even in today's property market - which the media has referred to as'overheated' - the sale of more expensive property in our region has proved notto be a sinecure. This makes it essential to have a sales policy that is geared towards providing potential buyers in this segment with information in a way that meets their expectations. So, not just via Funda, but also via social media, our own distinctive website and international network and our presence at lifestyle events. We create the opportunity for us to arouse the latent buying need that visitors have, which we primarily do via our network, our magazine and the various events aimed at the target group. Their current property might often still be perfectly adequate for their particular needs, our distinctive and surprising presentation enables us to fulfil an unspoken wish. Experience shows that this target group does not always consist solely of active property seekers on Funda, for example.
We set out the entire sales process in advance,summarising it in a marketing plan. One source of seller information is our Statig Wonen Magazine, a lifestyle magazine in which our clients - and our clients alone - have the opportunity to present their properties. We are alsoable to organise everything necessary for the promotion of your property, ranging from complete films with actors to the fitting of a whole new interior:the sky's the limit. An interim evaluation, immediate feedback after each viewing and possible interim changes to the sales process are all part of theservice here at Statig Wonen.
All prospective buyers can count on generousattention and all the time they need during viewings, which can be scheduled outside office hours too, in consultation with us. At the end of each viewing,potential buyers are always presented with a luxury hard-cover brochure; this never fails to surprise them. This brochure is put together by an external advertising agency and also features photos taken by a top photographer, who is well-known from various luxury national magazines, amongst other things.
This and other special touches ensure that both buyers and sellers are provided with the very best level of service, something that it is quite right to expect in this segment. We are proud of our motto:'Quality is a choice'.